Getting over the fairness fever !

Getting over the fairness fever !

Gone are the days when only “fair” girls were held in high esteem, both in reel and real life. In recent times, the definition of beauty has witnessed radical changes, the complexion preferences being one of them. No longer is fairness looked up to as the sole criterion of beauty, nor are dusky girls suffering or are made to suffer from any kind of inferiority complex. On the contrary, duskiness is the latest ‘colour’ of the season!
Take Bipasha Basu, Priyanka Chopra, Deepika Padukone, Kajol, Lara Dutta, Smita Patil, Rekha or many more such other divas who are reigning or have reigned sometime on the silver screen. Many of them are dusky beauties and are proud of being so! As a matter of fact, even many super-models are dusky and it is considered to be their USP in most cases. The fairness fever is pretty much on the wane, and dusky is the way to be, not only for it has a sensuality of its own, but it’s healthier too! Large amounts of melanin in your skin ensure protection from the damaging UV rays of the sun. Skin pigmentation has also been said to lower one’s susceptibility to skin cancer owing to its photo-protective attribute. It also often resists skin diseases and guards our skin from long—term damages associated with aging, such as development of wrinkles, rough texture of skin, age spots etc. Dark skin is usually synonymous with naturally warm, glowing skin. Probably that is why white-skinned people spend hours to get a tan, at a beach or a tanning salon.
The whole craze for fair skin is perhaps driven by the age-old belief that for girls, fairness is the chief determinant of beauty. However, this notion has almost been thwarted. Especially in India, the dusky complexion is the natural skin-colour and one should flaunt it with panache, rather than be ashamed or negatively conscious about it. It gives an earthier, natural look that compliments one’s facial features more pronouncedly. It is rather not advisable to deliberately put on an artificial colour, by trying out all the fairness products in the market and damaging one’s skin even further. Bronze skin is beautiful, and there’s absolutely nothing bad about having a wheatish colour.
Women are after all beings of flesh and blood, and not artefacts. It is always better to keep it real, rather than running after faux fairness. Wear your originality as comfortably as you can and you are ready to be a stunner by your own right. It is time to throw away the fairness products as well as the misconceptions!

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