Diamonds - Every Girl's Best Friend!

Diamonds - Every Girl's Best Friend!

It has been often repeated that diamonds are a girl’s best friend. When Carol Channing introduced this song and it was performed by Marilyn Monroe in the 1953 film Gentlemen Prefer Blondes, perhaps even they did not know that the lyrics of this song will have such timeless relevance. Since times immemorial, diamonds have been the most preferred gems that every girl and woman desires.
These days, clothing is not enough, women pay equal, if not more, attention and care to the jewellery they wear. Diamonds win hands-down when it comes to selecting their bracelets, neck-pieces, ear-rings, rings, pendants etc. though the cost-factor makes it affordable only to a select few. However, in the recent years, the diminishing difference in prices between gold and diamond as well as between platinum and diamond is making it more desirable for people to opt for diamond. With the festival culture being of enormous importance in India, people are not quite reluctant to put in some extra money as a feasible investment. To put it in a nutshell, they will settle for nothing but the best.
The festival season is the time when the ladies, irrespective of their age, get an excuse to splurge on jewels. And diamonds are coveted by one and all, whether she is 15 or 51. However, before buying, a good understanding of diamonds is also essential so that one does not end up being cheated or duped. Cut, clarity, colour and carat weight are four important parameters that must be checked and verified before purchasing diamonds. The fifth ‘C’, certificate, is also a crucial constituent. Cut is probably the most important, since the brilliance of a diamond depends heavily on its cut. It refers to its reflective qualities, and is different from its “shape”. Clarity is in regard to the inner flaws, or inclusions, that occur during the formation process. The visibility, number and size of these inclusions determine its clarity. Clear diamonds create more brilliance, and hence, are more highly priced. When it comes to color, the colorless kind are the most desirable since they allow the maximum light to be refracted, thus causing it to sparkle more. Next, the price of a diamond rises in direct proportion to its size. Carat is the unit by which a diamond is measured. Last but not the least, the diamond certificate ensures a complete evaluation of it and it is usually prepared by a qualified professional with the help of special gemological instruments. The certificate lists down the unique recognizable, individual characteristics of a diamond.
An individual must only buy those diamonds that are certified by international laboratories such as International Gemological Institute (IGI) or Gemological Institute of America (GIA). The jewellers that offer only their own certification doesn't quite authenticate the diamonds in the true sense of the term, as experts suggest. Diamond jewellery will be a rage in every season and will never lose their universal appeal. Be it with ethnic wear or western attire, a diamond can add a lot of elegance to one’s look, and make her stand out.

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