The age of convenience is here – Online shopping!
Technology really knows no bounds does it? Not only that, it makes our lives easier on every single level. There has been a sharp increase in the number of online shopping websites all across the world and studies show that many people prefer the convenience of their homes to shop from, instead of going out to the market or to the mall.
Now, thanks to a plethora of sites you can browse through apparel, gadgets, cookware, perfumes, accessories, books and everything you can think of. You can buy these items at significant discounts and what’s more, avoid the tedious process of standing in line at the billing counter and dealing with inept salesmen.
The hefty discounts are another crowd pleaser – one can find designer handbags, outfits, lingerie, perfumes, and accessories at less than half the price that one would have to pay at a retail outlet. When one is being given the option of buying that long coveted Chanel handbag or Satya Paul sari at throwaway prices, one seldom stops to think of the wanton expenditure.
Initially when the concept of online purchasing started rearing its head, people were hesitant about buying products online, fearing internet fraudsters who would steal their money and credit card details. However, this is no longer a problem. Not only are their foolproof methods of purchasing online through credit or debit cards, almost all online shopping portals have allowed a COD payment option – that’s cash on delivery. Pay when you receive the product and if the box is opened or damaged in anyway then don’t pay at all.
If you don’t like the product you have bought, almost all online shopping sites allow you to exchange or return the product without any questions asked. Some sites also offer a “try and buy” option – wherein if you
buy something which is dependent on fit or size like shoes or clothing, the delivery boy will wait for you to try on the item and you have the option of returning it if it doesn’t fit or doesn’t look good enough. What more can you ask for?
Now not only can you buy clothing and shoes online, you can even buy kitchen ware, groceries and spices! Have it all delivered right to your doorstep with a click of a button. The easy availability, convenient billing, enormous discounts and enthusiastic viral marketing on social media networks have all contributed to making online shopping a great success.
Many small businesses have also taken off thanks to online shopping, by simply creating a website for their products and posting it on social media sites. This way, many small entrepreneurs have gained access to a large clientele.
Of course there is the inevitable con that lurks in the background. Thanks to easy availability, people are spending more on things they don’t really need. It is easy to look at a picture of a dress or a pair of shoes on a Facebook page and click on the link given – and before you know it you have bought it online. Many do confess that their shopaholic selves have been given a boost thanks to online shopping and that it isn’t very helpful for their pockets. Bored housewives, invalids stuck at home – the internet is one large shopping mall for them! However, like everything good, this too has its negatives and it is up to us, the users of this extremely beneficial concept, to keep ourselves in check.