Paint the town red in a red saree a la Kareena Kapoor
Red was primarily considered to be a colour for married women, or a “bridal” colour to be precise. We’re strictly talking about sarees though. However, even young girls have nowadays become huge fans of the “red” saree!! If you’re still clueless as why this sudden upsurge in the popularity of red in sarees, you need a little update from our end. Ever since Kareena Kapoor made that killer appearance in the exceptionally popular song “Chammak Challo” in Ra.One, women have been completely floored by her red hot look! She looked stunningly sensuous moving to those groovy steps in the song, and that saree was an absolute pep-up addition to the complete look of the song. So many girls, ever since, have added that must-have red saree to their wardrobe! Bollywood, however, has had an old tryst with the red saree. Though Kareena has to be lauded for bringing it back and making it a huge fashion rage, Vidya had already set the temperatures soaring in her red-draped look in one of the songs from The Dirty Picture. It is interesting to note, that as early as 1969, Vyjayanthimala, garnered a huge fan following clad in a red saree with gold sequins in the song ‘Badan pe sitaare lapete huye’. Who can forget the innocent charm of Jaya Bachhan who lip-synced to the classical song ‘Bole re papihara’ from Guddi, dazzling in a red Benarasi saree! Dimple Kapadia, years later, rekindled the irresistible appeal of the red saree, as her rain-soaked crimson self infused loads of oomph and sensuality in the song “Jaane do na” from Saagar. When it’s the red saree, it’s hard to take your eyes off it, let alone ignore it. This has been proven time and again by our Bollywood divas of different eras. Veteran designer Rina Dhaka opines that sari, though inherently a traditional attire, can be the sexiest drape, depending on how you choose to flaunt it. The idea of baring the required and concealing the rest has an aura of enigma about it, which itself enhances its attractiveness. Red all the more adds that touch of sophistication to the look, not to mention it is a very vibrant colour that grabs our attention very easily. Bollywood is replete with sequences that advocate the above statement. The character of Anjali (played by Kajol in Kuch Kuch Hota Hai) chartered the metamorphosis of a tomboy to a poised and feminine dimension, and this transformation too was marked by a wine red sari that brought her alive, and made the male protagonist fall for her. Be it Sushmita Sen in Main Hoon Na, or Aishwarya Rai in Hum Dil De Chuke Sanam and Devdas, the fascination for red sarees for glorifying the B-town beauties onscreen has never faded! The legacy is now being carried on by the current crop of actors, the prime one being Kareena Kapoor! Her shaking a leg to international pop singer Akon's foot-tapping number Chammak Challo made it immensely popular. As renowned designer Ritu Kumar says, red sarees are evocative of a woman’s inner grace and beauty. It upholds the woman-power in the best manner possible since especially in the Indian context, red symbolises passion, fertility and auspicious occasions. The colour is much more than simply “fashion”, it is a way of life, especially when it comes to sarees and the Indian woman!