Marissa Mayer is a fashionable geek
A self-professed geek, who is also the youngest CEO of Yahoo, Marissa Mayer is known for her sometimes whimsical approach to fashion. Famous for paying $60,000 at a charity auction for a dinner date with fashion designer Oscar De La Renta, Mayer has successfully broken the stereotype surrounding geeks, whom she aligns herself with, minus the “pocket protectors and thick glasses”. In an interview with Glamour magazine in 2009, she is quoted as saying, “I do code all night [like the geeks], I am the stereotype, but I also break the stereotype”. Indeed her photo shoot and interview with Vogue magazine brings out the stereotype-breaking aspect of her colorful character and she successfully builds a comfortable base for intelligent people like herself, who are attracted to both, the latest technology as well as the newest trend on the runway. Color and whimsy appear to be the things she looks for while searching for clothes to wear, and her patronage of Oscar De La Renta is widely publicized; she owns four shades of the same cardigan, complete with enamel buttons and pointelle detailing, and recently bought 20 of the same pieces to gift to her friends. De La Renta himself acknowledges her as being one of his most regular customers. Her favorite accessory is an 18-K gold Omega De Ville with a stainless steel band, which she bought in Zurich in 2002. Another favorite accessory which is not brightly colored or embossed, is her large black 2.55 Chanel bag, which retails for $4000. Her shopping style and choice of designers [she does look beyond De La Renta!] is as well scheduled as her professional commitments. She shops with the help of a personal shopper at Bergdorf Goodman’s twice a year, scours internet shopping sites [style.com being a favorite] for deals and fashion trend information, and makes good use of her familiarity with Google search by searching for specific styles of shoes and bags. She loves Carolina Herrera, Angel Sanchez, Etro and Armani, and stocks up on clothes which can be bundled up and stuffed in a suitcase without becoming wrinkled. She enjoys her labels and limited edition pieces, and is often spotted wearing vintage gowns, most recently at the Balenciaga and Spain Exhibit Opening Gala in 2011, where she arrived wearing a 1957 gown designed by Cristobel Balenciaga himself. Interestingly, Mayer extended her engineering knowledge to the design elements on her wedding gown, which she requested Naeem Khan to design. “A side zip was eliminated because it would get caught on the lace and embroidery, so we realized that was not feasible from an engineering perspective”, she said, once again blending intelligence with fashion. Needless to say, she looked every bit the beautiful bride in her crocheted dress with snowflake lace and a veil by Herrera; she paired the outfit with Stuart Weitzman Mary Jane shoes with blue crystal detailing, and carried a bunch of holly berries. Mayer's fashion sense and reputation as a follower of fashion adds an interesting element to the regular perspectives that the public has about people in the technology industry. Her professional success only serves to highlight the need for less stereotyping, and proves that beautiful, fashion-conscious women can also make it big in non-glamorous industries, or rather, add a touch of glamour to them!