YFE: Young Female Entrepreneurs connects enterprising women online
Young Female Entrepreneurs was founded in 2011 with the objective of bringing aspiring and existing female entrepreneurs together on an online platform, which would help them network, and interact with one another. The need for services which specifically cater towards women who desire success in the business sphere, is met via taking the first step towards achievement; developing a vision. The platform itself is the brainchild of a successful female entrepreneur, Jennifer Donogh, who initially began connecting with young female entrepreneurs at real life meetings and events, but later widened the reach of her project by taking it online.
Through weekly chats which are shown on various video channels including Youtube, and Jennifer’s own media streaming engine, Ovaleye.tv, a wide variety of female entrepreneurs are showcased with a focus on the life changes they made in order to get to the position they hold in the present day. From motivational speakers like Vasavi Kumar, to social media correspondents like Sarah Evans, interviews and free-flowing conversations channel the energy and passion of passionate, driven women who are eager to share their expertise and tips with other women. The video interviews, each ranging between 30-40 minutes in duration, are not structured in context with questions and answers, but instead, allow both interviewee and interview subject to share views, have mini-debates, and use humor in order to get a particular point across. The impression given while viewing an interview is akin to conducting a casual and informative discussion with a friend, and the impact is strong and the messages of support, easy to understand with little or no jargon.
The effort and impact of this unique initiative has not gone unnoticed, and Donogh has recently been honored and awarded by the White House as a Champion for Change for Young Entrepreneurs.
One of the most unique aspects of YFE is its ability to tap into the fears and stereotypes, which cause many bright and ambitious women to doubt their abilities at attaining success. As with inspiring personalities such as Facebook’s Sheryl Sandberg and PepsiCo’s Indra Nooyi, the organization encourages women to do away with self-doubt and challenge stereotypes, which belittle their intellectual abilities. Self-doubt is challenged strongly and discussions between diverse groups of women are encouraged. It could be concluded that a proportion of YFE’s endeavors involve creating a support community between entrepreneurial minds, and that building confidence and facilitating a network is among its core objectives.
YFE is a valuable asset to any aspiring female entrepreneur, regardless of her geographical location. While general social networking sites do their bit at facilitating networking, YFE’s female entrepreneur network is very specific and focused towards building the next generation’s female bosses and CEO’s. With barely 14% of women in positions of power and authority in the business sphere today, it is hoped that YFE will facilitate an increase in tomorrow’s female leaders and will continue to inspire women to take their entrepreneurial visions to the next level.