Gia Kashyap - A blogger-turned-entrepreneur!

Gia Kashyap - A blogger-turned-entrepreneur!

Here's a fashion blogger who has really taken her passion seriously, and catapulted it to great heights! Also running her standalone e-store Paperlillie, this young fashionista is following her dreams and making big bucks in the process! Over to her:
1. Describe Gia Kashyap in 3 words.
Workaholic, Outspoken & Creative
2. How did fashion blogging happen to you, that too at such a young age?
I started off with Youtube videos back in 2010. As I have a passion for photography & video editing, I really enjoyed making videos. However, there weren't as many Indian you tubers back then. Hence, I switched to blogging. Being a graphic designer, I enjoyed making the creatives for the blog. Giasaysthat.com is a mix of photography,videos & art. I wanted fashion to be fun than just plain model-esque images which might be a little narcissistic .Hence, an entire section of the website is dedicated to 'Budget shopping' (Pennywise).
Have also started a small section on the website that is dedicated to provide freelance jobs for young women.
We accept articles from women across India and pay per article. In this way, we try to encourage women to work from home & also help budding writers.
3. What is the most motivating thing about fashion blogging that keeps you going?
I wish to change the view about Indian fashion. It's not just about saree & salwar kameez, many Indian designers incorporate the rich colours/fabric in modern attires as well. The fashion scene in India is constantly growing & Fashion bloggers are a living proof of that!
I would also like to help women who do not have access to brands. Street shopping is a treasure chest by itself. As mentioned earlier, Pennywise is dedicated for the same.
4. Tell us something about your e-store, Paperlillie.
Paperlillie was started in October 2012 to reach out to modern women in smaller cities who do not have access to fashionable products. The main idea behind starting the venture is to provide exclusive products that are inspired by the fashion runway. We currently stock jewellery, sunglasses & Blazers.
All the products are reasonably priced & cater to young working women who are on a budget.
5. What does "fashion" and "style" mean to you?
A dress will not have any meaning until a person wears it. I think humans give a lot of personality to the clothes more than what clothes do to them.
6. Your blog GiaSaysThat is already immensely popular. Where do you see it five years down the line?
I would love to make a plan for the next 5 yrs. However, it's not feasible.
7. Besides being a fashion blogger, you're also an entrepreneur of sorts. How has the journey been so far?
It keeps me busy & I lose out on time easily. ‘Multitasking' is the key. I blog, text & send an email at the same time. Magic!
8. You undoubtedly enjoy what you're doing. On the other hand, what do you think are the challenges of being a fashion blogger and online entrepreneur?
As I fund my business I have learnt a number of things on how to manage my finance at a younger age. Being fresh out of college, starting a business has its own drawbacks unless you have someone to fund it. Other than blogging & my business, I also work to support it.
There have been tougher days but those days have made me stronger.I have had days when I have been completely broke but why give up? Have always been more of a doer than a dreamer. My parents have been very supportive. However, I have always been
financially independent and hence my journey has been quite tough yet fruitful.
9. According to you, what is women empowerment?
'Empowerment' is a fancy word! According to me women empowerment means, encouraging other women to be strong & independent. I recently met up with a group of women in their early 40s who have been housewives their entire life. In fact, they're well educated women! However, they were unaware about the 'Job hunting' process. I called a playschool & enquired about teaching. They paid around Rs.10,000 per month post training.
I made sure they enrolled there. Women should try helping each other one way or the other!
10. Are you glad to be a woman? Why?
Of course i am glad to be a woman. Women are strong & equally emotional. That's a blessing indeed!

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