Vaishali Shadangule - The small town girl who made it big as a fashion designer!
Hailing from a small town in Madhya Pradesh, Vaishali was always committed to her dream of being a fashion designer, which she translated into reality with her label Vaishali.S. Blending contemporary and traditional styles, she has not only made a mark in fashion shows but also in her retail stores, so much so that her collections have been celebrated by the media and fashion connoisseurs alike! Let's hear more about her journey, and how she did justice to her lifelong passion!
1. How would you describe "Vaishali" the woman?
Some one who has always followed her intuitions, even if it went wrong. For me belief is everything whether it's relationship or work or spirituality. I find myself lucky that I met wonderful people in my journey.I am not scared of difficulties, in fact sometimes the challenge is motivation.
2. When did you first realize you want to be a fashion designer?
It was very gradual process. When I was doing something else, I started testing my design abilities by suggesting people about their dressing requirements. When people started depending on my opinion I thought of doing it professionally. I had basic fashion training so i started my own boutique.
3. Do you have any role model fashion designers?
More then role model i will call them favorites. I admire their work, attitude and approach towards their work. Few of them are seniors and few are contemporaries.
4. What do you like best about being a fashion designer?
I enjoy that moment when my design makes someone happy. It gives you a satisfaction which is greater then just being a professional. Also, working with handwoven textiles gives you an opportunity to get the exposure of rural life, true people and wonderful traditions. All these make you a better person. And of course the touch of the fabrics is something which keeps you motivating to continue the path.
5. What according to you is special about your label Vaishali S?
I feel vaishali s has successfully presented Indian hand woven textiles in such a manner that it makes a perfect balance between modernity, commercial viability and art.
6. What are your future goals and aspirations?
I would like to grow as a designer and art appreciator. i also want to develop my own textile and engage traditional weavers into the mainstream business.
7. How do you feel you have an edge over contemporary fashion designers?
I feel that many contemporary designers are doing wonderful work. What I feel is that the kind of variety I am exploring ( like rare weaves from the different states of India) in the segment of Indian hand woven textile is noticeable.
8. What are some of the challenges which currently plague the fashion industry?
First is to realize the potential of Indian culture and heritage which has the strength to influence the global fashion trend. Also it will give us a new vision as a fashion country and will open lot of opportunities and avenues for business.
9. What does women empowerment mean to you?
For me women empowerment is where every women in the country gets equal opportunity to contribute to the progress in all the aspects of the society and to have a pride of accomplishment.
10. Are you glad to be a woman? Why?
I feel that the position of Indian women in the society has changed positively in past few years but at the same time there is much more they can contribute if they are brought in to the mainstream governance of the country. To make it happen, apart from policies and laws the society will have to realize that today's women can perform much better in many segments of the country, which are currently run by only men.