Tanya Virmani - A shining star in the world of fashion blogging!
Hailing from Delhi, this "true cosmopolite" passions lie in designing, travelling and sipping coffee!! Not only has she developed her own unique style statement, but has also channelized her love for fashion into her blog Let's Expresso, which is in today's date one of the leading fashion blogs in India. Here's having her share her thoughts, feelings and experiences that has brought her to where she is!
1. Describe Tanya Virmani in 3 words.
Defiant stylist, spirited and a passionate writer.
2. When did the bug of fashion blogging bite you, and how did you discover that it was your "thing"?
I started blogging around 2 years back. I have been into fabrics since I can remember. There came many times when I wanted to leave my job and pursue it full time. Finally some deep soul-searching brought me really close to my passion and gave birth to Let's Expresso. Now I am full time involved with it.
3. What keeps you going at it?
My do-or-die commitment with this first love.
4. Is there any turn-off when it comes to fashion blogging?
When you love your job, you tend to ignore the turn offs. It's in its evolving stage and will come out as a significant career option in times to come. Also, the blogs have to be given their due and be treated as serious fashion advice platforms.
5. What is your personal style statement? Do you love any particular fashion trend?
My personal style statement is very relaxed and daring. As for fashion trend, I don't blindly follow, I go with what suits me and I'm comfortable in. I love to experiment and do a mix and match with the existing wardrobe.
6. Your blog Let's Expresso is widely followed. What do you think makes it different and unique from the numerous other fashion blogs?
I tend to involve my readers and make it a common platform for each one to participate and make a difference. There is a lot of gratification here. Also, I have started an e-shop for cute, charming and bewitching fashion accessories. I design for trendy scarves, wraps and hair accessories to lift moods and make the wearer's wardrobe fun. So one can buy the most unique products from here.
7.Have you thought of any future plans to make it even bigger as a fashion blogger?
Yes, definitely! This is my heart and soul. I'm working hard to make Let's Expresso as a one stop blog for all fashion queries and concerns. Also, the e-shop products will help everyone get a hand at affordable luxury right at their doorstep.
8.In your journey so far, what has been the most rewarding experience?
Being recognized and help a lot of girls gain confidence in what they wear and how they look. It's great to answer their queries and get a smile on their faces.
9.According to you, what is women empowerment?
Being able to do what you want and stand up on your feet. Being able to smile confidently and own up to one's self. Being able to help someone and show you care. Being able to stand against injustice and wrong doings is women empowerment. Being able to do what your heart says is women empowerment.
10. Are you glad to be a woman? Why?
I'm the happiest being a woman. I make a difference in the lives of so many with compassion, emotion and love. Being a woman helps me to get into someone's shoes and see their concerns from their angles. This helps in giving better solutions and spread smiles and confidence to a lot of people around me.