Never Give Up in a Negative Environment- Iti Jain, Founder, Green Earth

Never Give Up in a Negative Environment- Iti Jain, Founder, Green Earth

Founder of Green Earth, Iti Jain, brings joy in people’s life through her feng shui planters, made in Bengal terracotta, marketing, handling logistics, designing all at the same time. A graphic designer and an enthusiast about children psychology, she talks about her ventures with pride. Let’s hear it from her in her interview below:

1.Describe yourself in a few words ?
I am a very positive person....for me creativity is my positivity... I am a proud mom too who is taking care of my child in the best way....

2. Tell us about your work when did you started working ?
Professionally l am a graphic designer although I was never career oriented but passion to do something innovative was always there ....and I am happy today that l have made lot of creative products which has not only given me identity but has also helped me gain monetarily...

3.What are some of the challenges you face in your work?
The fact that I am doing from home limits my accessibility to target client.Some of my products are manufactured out stationed so I have to work on logistics . My father once told me if you decide to do something ways will be made, what you need is the patience and hard work...as for green earth i wanted to make my planters in Bengal Teracotta, which is the best quality , in a price which is lesser than market rate , i managed to do it that gives me creative satisfaction as an artist..

4.Whose support do you get in your family to start /run a business?
I have started this venture ,Green Earth with my mother without whom it could not be possible to implement my ideas, my husband is also very supportive and take pride in what i do that means a lot to me...

5.What does women empowerment mean to you ?
Women who believes in herself...keep herself positive...work hard and never give up in any negative environment is what is women empowerment for me...

6.How do you manage your work and family responsibility ?Is it very difficult?
I always enjoy what I am doing whether its cooking ,looking after my child,my home ... time management is very important ... besides i feel everything is getting too expensive day by day... its very important to value money and be productive in a little way you can..its your responsibility too to save for your future even if its a little amount...

7.What do you do in your spare time?
I read a lot...

8. What are the future plans for Green Earth?
As for Green Earth , its in a very nuptial stage..i got a good feedback in a very short time..i got to work on marketing...Gift a plant is my initiative...my fengshui planters has bring a lot of happiness in my life hope it bring yours too...

11.You have a background of various field what made you finally choose green earth?
Its always my passion which drives me to do something.. whether its initiating Green Earth or Image Idee, a house of customised designing, as a graphic designer i make canvases of pics keeping in mind the colour and mood of the room . Idea is to make an art piece rather than the cut paste collages. lts a new concept in residential designing...

12.Which area of work do you enjoy the most?
I am a very passionate graphic designer.My artist and psychology background has allowed me to come up with a unique form of art and i am striving to make a mark in it.

13.If someone wants to check you products how can they contact you?
Anybody wants to contact me can visit my page Customised watches by Image Idee or Green Earth and can contact me.

14.Tell us about your education
I have done my B.sc in Human development from J.d.Birla kolkata and I year diploma in artistic craft,Jdb and 1 year diploma in multimedia.My educational background has helped me achieve what i am today.

17. What has been the most challenging thing in your life and how do you manage to do it?
Its very important to have small goals or challenges in life otherwise we all will have a vegetative existence..efficient time management is very important...

18.What makes you happy?
My creativity is my positivity..besides i love being with children... teaching them new things...my son is my strength and like any mother, happiness..

19.Any suggestion or words of advice for fellow women entrepreneurs?
For any woman entrepreneur its very important to believe in yourself...have patience ..never let any negativity affects you..hard work gives fruitful experiences...and feel proud in whatever you earn because its very easy to spend than earn...

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