We are genetically multi-taskers - Saumya Gupta, CEO of Ten on Ten

We are genetically multi-taskers - Saumya Gupta, CEO of Ten on Ten

Saumya Gupta has had a career full of twists and turns and with her grit and determination she created and grew her women clothing brand Ten on Ten. She wants to do better than what her grandmother and mother did in their life and wishes that the next generation can do better than her !

1. What is the meaning of your name "Saumya" ?

Soft Natured.

2. What are the three words that would best describe your personality?

Spontaneous, Happy go lucky, Simple.

3. Could you kindly share your education and career journey so far with our readers ?

After schooling, I pursued high school in science stream, moved on to USA to get my commerical pilot's license. Returned to India in 2008, in a recession hit period,jobs weren't as many as I had imagined. To earn money, I ended up in a call center which wasn't satisfying and I felt that I was capable of doing more. Went on to selling clothes from home, continued taking calls at night to pump in capital. Once I got rotating, I quit the call center & became a full time entrepreneur. I worked from home for a few years today have 4 offices in Mumbai.

4. How was your experience flying in the sky ? It must have have been a childhood dream ?

Childhood dream for sure, my nursery interview was with an aeroplane in my hand. clearly remember a Swiss Air model.

5. How has been your journey with your brand Ten on Ten?

The journey is great, I have learnt more than earned. Which is the most important key. Met all kinds of people, travelled quite a bit. The brand is my baby & is making noise in the smaller towns of the country. We hope to be nationwide known brand some day. Two days are never the same, every day is unique with something new. Exciting!

6. What were the top 3 challenges which you faced in your venture and how did you overcome those challenges ?

I think capital & customer acquisition are the most difficult challenges. I have over come the capital part by sacrificing my early twenties sitting at home & not partying like other kids. I saved that every penny, used that free time to read books for my next step. Customers were acquired by requesting them to give me a chance. Some said no, some are my clients even today. The last challenge- is finding the right team. Team isn't just staff, its your family who works with you & thinks of growth together. Its a vision, all must look in the same direction.

7. Ten on Ten is mainly available online on different marketplaces and on your website as well. Any plans of making your brand available in offline stores as well ?

Yes, coming soon.

8. What does women empowerment mean to you?

Looking back, (Neanderthal era) women were at home, taking care of home & kids while the men went hunting for the family. This has'nt changed at all. But last few years I have noticed that more & more women are coming forward & men are flexible & supporting their wife's career. Trying to be better than man- isnt what I believe in though there is no task of a man that I cant do, I even drive a tempo at wee hours of the night to deliver goods. That's not my competition. My competition is to do better than what grandmother did in her life, do better than what my mom did & i hope whenever I have a baby girl, she does way better than me. This is empowering. "beti padhao, beti badhao" thats the perfect line.

9. Who is your role model in life?

Sophia Amoruso.

10. An entrepreneurs is usually working 24x7. Still occasionally what do you do to take a break and rejuvenate yourself ?

Yes if i am not on my desk, i am mentally still planning/dreaming. Take a break- unwind at the gym let the mind run free & catch up with friends over a simple meal.

11. Are you glad to be a woman ? Why ?

Absolutely. We are genetically multi taskers. We balance emotions with our mental strength better than men. We are humble, yet smart. I can balance my home, take care of my parents, ensure time for my pets, look into office affairs & still manage to squeeze in 2 hours of solitude. I don't know any man who can do this.

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